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The Rossi di Montelera Counts – owners of Torre a Cona since 1935 – have a long and successful entrepreneurial history in the world of Vermouth production.
The business was started by Luigi, who arrived in Turin from the countryside without a penny and became an expert in liqueurs and a successful entrepreneur.
In 2022 Niccolò Rossi di Montelera entrusted the selection of the recipe to be recreated from the historic family book to the expert technical guidance of Piero Cane.
The original 1920 recipe is the soul of this unique Vermouth, where the skilful blend of 33 herbs, the decade-long experience of Piero Cane and the careful selection of Torre a Cona Sangiovese cru enhance a range of extraordinary taste sensations.
Its label was created, hand-drawn and watercoloured by the artist Massimo Tosi.